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Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process

By: Kumar Dattatreyan In this installment of our Word of Mouth (WOM) marketing series, we’ll explore how positive WOM can significantly shorten your customers’ decision-making process. Understanding and leveraging this process is crucial for businesses looking to maximize the impact of their WOM strategies. The Five Stages of Customer Decision-Making Let’s break down the journey your potential customers take, from initial awareness to becoming advocates for your products or services. There are essentially five stages in this decision-making process: Transitioning from “No” to “Maybe” Investigating Options Observing the Product Making the First Purchase Becoming a Repeat Customer and WOM Advocate

Kumar Dattatreyan, PCC

Harnessing the Power of Word of Mouth Marketing – Part three!

By Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, Word of Mouth (WOM) marketing remains one of the most powerful and cost-effective strategies for business growth. This article will dive deep into the art and science of harnessing WOM, providing you with a six-step process to success and over 30 practical ways to amplify your WOM marketing efforts. The Six-Step Process to WOM Success Let’s begin by exploring the crucial steps to creating a successful Word of Mouth marketing campaign: Understand Your Customers’ Values and Priorities: Before you can effectively market to your customers,

Kumar Dattatreyan, PCC

Word of Mouth Tactics – Part 2: Harnessing the Power of Customer Recommendations

By Kumar Dattatreyan Welcome back to our series on word-of-mouth (WOM) marketing. In my previous post, we explored how to streamline your customers’ purchasing experience. Today, we’re going deeper into the power of word-of-mouth and how you can shape it to your advantage as a savvy business owner or marketing professional. The Advisory Nature of Word of Mouth In today’s complex marketplace, consumers often find themselves overwhelmed with choices. This is where the power of word of mouth truly shines. Everyone needs an advisor – a trusted voice- to guide them through decision-making. As a business coach, I’ve seen firsthand

Kumar Dattatreyan, PCC

Word of Mouth Tactics: Unleashing the Power of Customer Advocacy

By: Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, one form of promotion stands out as the most potent and cost-effective: word-of-mouth marketing. This article kicks off our new series on word-of-mouth tactics, exploring how this organic form of marketing can make or break your business in the blink of an eye. Let’s explore customer advocacy and how you can harness its potential to grow your business. Understanding Word of Mouth Marketing Word-of-mouth (WOM) marketing is the holy grail of business promotion. It’s a form of organic marketing in which satisfied customers become brand

Kumar Dattatreyan, PCC

The Entrepreneur’s Compass: Navigating Success with OKRs and Strategic Innovation

Part 4 in a series by Kumar Dattatreyan As a small business owner, you constantly seek ways to grow and optimize your operations. In this final installment in this series, we’ll explore the last three crucial strategies to propel your business forward. These techniques will help you leverage your existing resources to their fullest potential, ultimately leading to sustainable growth and success. A Quick Recap Before we dive into our final strategies, let’s briefly review the areas we’ve covered in the previous parts of this series: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized

Kumar Dattatreyan, PCC

Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process

Harnessing the Power of Word of Mouth Marketing – Part three!

Word of Mouth Tactics – Part 2: Harnessing the Power of Customer Recommendations

Word of Mouth Tactics: Unleashing the Power of Customer Advocacy

The Entrepreneur’s Compass: Navigating Success with OKRs and Strategic Innovation

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