Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process
By: Kumar Dattatreyan In this installment of our Word of Mouth (WOM) marketing series, we’ll explore how positive WOM can significantly shorten your customers’ decision-making process. Understanding and leveraging this process is crucial for businesses looking to maximize the impact of their WOM strategies. The Five Stages of Customer Decision-Making Let’s break down the journey […]
Harnessing the Power of Word of Mouth Marketing – Part three!
By Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, Word of Mouth (WOM) marketing remains one of the most powerful and cost-effective strategies for business growth. This article will dive deep into the art and science of harnessing WOM, providing you with a six-step process to success and over […]
Word of Mouth Tactics – Part 2: Harnessing the Power of Customer Recommendations
By Kumar Dattatreyan Welcome back to our series on word-of-mouth (WOM) marketing. In my previous post, we explored how to streamline your customers’ purchasing experience. Today, we’re going deeper into the power of word-of-mouth and how you can shape it to your advantage as a savvy business owner or marketing professional. The Advisory Nature of […]
Word of Mouth Tactics: Unleashing the Power of Customer Advocacy
By: Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, one form of promotion stands out as the most potent and cost-effective: word-of-mouth marketing. This article kicks off our new series on word-of-mouth tactics, exploring how this organic form of marketing can make or break your business in the blink […]
The Executive’s Playbook: 3 Innovative Strategies for Maximizing Business Potential
By Kumar Dattatreyan: In our ongoing exploration of resource multiplication, we’ve uncovered a wealth of strategies to leverage your existing assets and relationships. Building on our previous insights, this third installment in our series reveals three additional approaches that can propel your business to new heights of success. Let’s dive into these innovative tactics for […]
Beyond the Basics: High-Impact Strategies to Maximize Your Business Potential
By: Kumar Dattatreyan In our ongoing exploration of resource multiplication, we’ve already uncovered powerful strategies to leverage your existing assets and relationships. Now, we’re diving deeper into advanced techniques that can catapult your business to new heights. This article, the second in our series, reveals three game-changing approaches that will help you scale your operations, […]
Who’s Your Most Valuable Salesperson (MVP)?
By: Kumar Dattateryan Our previous discussion covered the critical first step of making a positive first impression with your prospective “big fish” clients. Today, we’re going to delve deeper into understanding the personalities of your salespeople and how to align them strategically with your target clients. This approach ensures that you catch the big fish […]
Navigating the Red Tape: A Small Business Owner’s Guide to Landing Big Clients
As a small business owner, you’ve likely faced your fair share of challenges regarding securing contracts with larger companies. The red tape and bureaucracy can be daunting, but with the right mindset and strategies, you can untangle the complexities and land those big fish clients. In this article, we’ll explore the key steps you need […]
Unlocking Business Growth
In today’s competitive business landscape, small to medium-sized enterprises (SMEs) must focus on driving growth and boosting profits to thrive. I aim to help SMEs improve their bottom line while growing top-line revenue. I’ve identified seven key areas entrepreneurs should prioritize to achieve sustainable success. Let’s explore these points and how they relate to the […]
Direct Response or Bust!
Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for […]