Enchant your Audience

Ah, the world of marketing and advertising – a playground for creative and strategic minds alike. As we dive into today’s discussion, let’s unpack the essential components that form the bedrock of any successful marketing campaign. Once you’ve mastered these basics, you’ll have powerful tools for all your marketing needs. The basics:  Define your Unique […]

Do It Like the Big Dawgs!

  In this week’s blog post, we’ll delve into the strategies employed by the titans of the business world to engage and entice their potential clients. The most adept professionals leverage a sequence of informational advertisements that not only evoke emotions but also prompt action, proving to be far more impactful than conventional corporate branding […]

Free Publicity Through PR

              Public relations (PR) offers businesses a powerful yet budget-friendly avenue for generating interest and awareness. By developing compelling PR assets and strategically distributing them, companies can secure valuable media coverage and “free publicity.”   There are three key PR tools businesses should leverage: Press releases – Professionally written announcements […]

Make it Pop!

There are five major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Advertising is sales in print. So, you need to consider how to showcase the unique benefits your products/services offer […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]