Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process
By: Kumar Dattatreyan In this installment of our Word of Mouth (WOM) marketing series, we’ll explore how positive WOM can significantly shorten your customers’ decision-making process. Understanding and leveraging this process is crucial for businesses looking to maximize the impact of their WOM strategies. The Five Stages of Customer Decision-Making Let’s break down the journey […]
Harnessing the Power of Word of Mouth Marketing – Part three!
By Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, Word of Mouth (WOM) marketing remains one of the most powerful and cost-effective strategies for business growth. This article will dive deep into the art and science of harnessing WOM, providing you with a six-step process to success and over […]
Word of Mouth Tactics – Part 2: Harnessing the Power of Customer Recommendations
By Kumar Dattatreyan Welcome back to our series on word-of-mouth (WOM) marketing. In my previous post, we explored how to streamline your customers’ purchasing experience. Today, we’re going deeper into the power of word-of-mouth and how you can shape it to your advantage as a savvy business owner or marketing professional. The Advisory Nature of […]
Word of Mouth Tactics: Unleashing the Power of Customer Advocacy
By: Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, one form of promotion stands out as the most potent and cost-effective: word-of-mouth marketing. This article kicks off our new series on word-of-mouth tactics, exploring how this organic form of marketing can make or break your business in the blink […]
The Entrepreneur’s Compass: Navigating Success with OKRs and Strategic Innovation
Part 4 in a series by Kumar Dattatreyan As a small business owner, you constantly seek ways to grow and optimize your operations. In this final installment in this series, we’ll explore the last three crucial strategies to propel your business forward. These techniques will help you leverage your existing resources to their fullest potential, […]
The Executive’s Playbook: 3 Innovative Strategies for Maximizing Business Potential
By Kumar Dattatreyan: In our ongoing exploration of resource multiplication, we’ve uncovered a wealth of strategies to leverage your existing assets and relationships. Building on our previous insights, this third installment in our series reveals three additional approaches that can propel your business to new heights of success. Let’s dive into these innovative tactics for […]
Resource Multiplication Mastery: 3 Powerful Strategies to Exponentially Grow Your Business
By Kumar Dattatreyan In today’s competitive business landscape, the ability to maximize and multiply your resources is crucial for sustainable growth and success. In this article, the first of a series of four, we will explore innovative strategies to help business owners and entrepreneurs leverage their existing assets, expand their client base, and boost overall […]
5 Killer Mistakes That Can Sink Your Small Business – Part 2
By: Kumar Dattatreyan Navigating relationships with large clients or “big fish” can be exciting and challenging for small business owners. Our previous article discussed the first two critical mistakes that can derail your partnerships. Today, we’ll delve into the third and fourth killer mistakes: Taking on More Than You Can Handle and Putting All Your […]
5 Critical Mistakes That Can Derail Your Small Business Partnerships
Part 1 of a two-part series By Kumar Dattatreyan In the competitive landscape of small and medium-sized businesses (SMBs), securing and maintaining partnerships with larger clients – often referred to as “big fish” – can be a game-changer. However, several critical mistakes can jeopardize these valuable relationships and threaten your company’s existence. This comprehensive guide […]
6 Keys to Landing Big Clients and Boosting Your Business Growth
Are you a small business owner looking to grow your business and take your company to the next level? One of the most effective strategies is to focus on landing big clients—the “big fish” I discussed in my last Blog Post. This can boost your revenue and help establish your reputation in the industry. However, […]