Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process
By: Kumar Dattatreyan In this installment of our Word of Mouth (WOM) marketing series, we’ll explore how positive WOM can significantly shorten your customers’ decision-making process. Understanding and leveraging this process is crucial for businesses looking to maximize the impact of their WOM strategies. The Five Stages of Customer Decision-Making Let’s break down the journey […]
Word of Mouth Tactics – Part 2: Harnessing the Power of Customer Recommendations
By Kumar Dattatreyan Welcome back to our series on word-of-mouth (WOM) marketing. In my previous post, we explored how to streamline your customers’ purchasing experience. Today, we’re going deeper into the power of word-of-mouth and how you can shape it to your advantage as a savvy business owner or marketing professional. The Advisory Nature of […]
Word of Mouth Tactics: Unleashing the Power of Customer Advocacy
By: Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, one form of promotion stands out as the most potent and cost-effective: word-of-mouth marketing. This article kicks off our new series on word-of-mouth tactics, exploring how this organic form of marketing can make or break your business in the blink […]
The Entrepreneur’s Compass: Navigating Success with OKRs and Strategic Innovation
Part 4 in a series by Kumar Dattatreyan As a small business owner, you constantly seek ways to grow and optimize your operations. In this final installment in this series, we’ll explore the last three crucial strategies to propel your business forward. These techniques will help you leverage your existing resources to their fullest potential, […]
Beyond the Basics: High-Impact Strategies to Maximize Your Business Potential
By: Kumar Dattatreyan In our ongoing exploration of resource multiplication, we’ve already uncovered powerful strategies to leverage your existing assets and relationships. Now, we’re diving deeper into advanced techniques that can catapult your business to new heights. This article, the second in our series, reveals three game-changing approaches that will help you scale your operations, […]
Resource Multiplication Mastery: 3 Powerful Strategies to Exponentially Grow Your Business
By Kumar Dattatreyan In today’s competitive business landscape, the ability to maximize and multiply your resources is crucial for sustainable growth and success. In this article, the first of a series of four, we will explore innovative strategies to help business owners and entrepreneurs leverage their existing assets, expand their client base, and boost overall […]
Maximize Your Resources – Part 2: What is the “Soul” of your Business?
By Kumar Dattatreyan In my previous article, we explored the first three crucial steps in maximizing your small to medium-sized business (SMB) resources: Recognizing the obvious Unconventional breakthroughs Facing the facts Now, let’s dive deeper into the next three transformative strategies that can propel your SMB from merely surviving to thriving in today’s competitive marketplace: […]
Angling for Growth: Tactics to Help You Land the Client of Your Dreams
Our previous post discussed the importance of learning about your big fish and preparing for that initial contact. Now that you’ve done your research and identified your target, it’s time to make your move. Your first impression is critical, setting the tone for your future relationship with this potential client. They need to feel confident […]
Enchant your Audience
Ah, the world of marketing and advertising – a playground for creative and strategic minds alike. As we dive into today’s discussion, let’s unpack the essential components that form the bedrock of any successful marketing campaign. Once you’ve mastered these basics, you’ll have powerful tools for all your marketing needs. The basics: Define your Unique […]