Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process

By: Kumar Dattatreyan In this installment of our Word of Mouth (WOM) marketing series, we’ll explore how positive WOM can significantly shorten your customers’ decision-making process. Understanding and leveraging this process is crucial for businesses looking to maximize the impact of their WOM strategies. The Five Stages of Customer Decision-Making Let’s break down the journey […]