Harnessing the Power of Word of Mouth Marketing – Part three!

By Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, Word of Mouth (WOM) marketing remains one of the most powerful and cost-effective strategies for business growth. This article will dive deep into the art and science of harnessing WOM, providing you with a six-step process to success and over […]

Word of Mouth Tactics – Part 2: Harnessing the Power of Customer Recommendations

By Kumar Dattatreyan Welcome back to our series on word-of-mouth (WOM) marketing. In my previous post, we explored how to streamline your customers’ purchasing experience. Today, we’re going deeper into the power of word-of-mouth and how you can shape it to your advantage as a savvy business owner or marketing professional. The Advisory Nature of […]

Word of Mouth Tactics: Unleashing the Power of Customer Advocacy

By: Kumar Dattatreyan In today’s digital age, where consumers are bombarded with countless marketing messages, one form of promotion stands out as the most potent and cost-effective: word-of-mouth marketing. This article kicks off our new series on word-of-mouth tactics, exploring how this organic form of marketing can make or break your business in the blink […]