Word of Mouth Marketing: Guiding Customers Through the Decision-Making Process
By: Kumar Dattatreyan In this installment of our Word of Mouth (WOM) marketing series, we’ll explore how positive WOM can significantly shorten your customers’ decision-making process. Understanding and leveraging this process is crucial for businesses looking to maximize the impact of their WOM strategies. The Five Stages of Customer Decision-Making Let’s break down the journey […]
The Entrepreneur’s Compass: Navigating Success with OKRs and Strategic Innovation
Part 4 in a series by Kumar Dattatreyan As a small business owner, you constantly seek ways to grow and optimize your operations. In this final installment in this series, we’ll explore the last three crucial strategies to propel your business forward. These techniques will help you leverage your existing resources to their fullest potential, […]
Beyond the Basics: High-Impact Strategies to Maximize Your Business Potential
By: Kumar Dattatreyan In our ongoing exploration of resource multiplication, we’ve already uncovered powerful strategies to leverage your existing assets and relationships. Now, we’re diving deeper into advanced techniques that can catapult your business to new heights. This article, the second in our series, reveals three game-changing approaches that will help you scale your operations, […]
Maximize Your Resources – Part 3: Advanced Strategies for SMB Growth and Sustainability
By Kumar Dattatreyan In our ongoing series on resource maximization for small and medium-sized businesses (SMBs), we’ve explored several crucial strategies. Today, we’ll delve into the final three powerful techniques that can help you leverage your existing resources and propel your SMB to new heights: Presenting an offer they can’t refuse Upselling: “Would you like […]
Who’s Your Most Valuable Salesperson (MVP)?
By: Kumar Dattateryan Our previous discussion covered the critical first step of making a positive first impression with your prospective “big fish” clients. Today, we’re going to delve deeper into understanding the personalities of your salespeople and how to align them strategically with your target clients. This approach ensures that you catch the big fish […]