Big clients

5 Killer Mistakes That Can Sink Your Small Business – Part 2

By: Kumar Dattatreyan Navigating relationships with large clients or “big fish” can be exciting and challenging for small business owners. Our previous article discussed the first two critical mistakes that can derail your partnerships. Today, we’ll delve into the third and fourth killer mistakes: Taking on More Than You Can Handle and Putting All Your […]

5 Critical Mistakes That Can Derail Your Small Business Partnerships

Part 1 of a two-part series By Kumar Dattatreyan In the competitive landscape of small and medium-sized businesses (SMBs), securing and maintaining partnerships with larger clients – often referred to as “big fish” – can be a game-changer. However, several critical mistakes can jeopardize these valuable relationships and threaten your company’s existence. This comprehensive guide […]

Keep Up the Momentum: Strategies for Building Strong Business Partnerships

By: Kumar Dattatreyan As a business coach, I often work with clients looking to build strong, long-lasting partnerships with key clients and allies. These relationships are essential for maintaining momentum and achieving long-term business success. In this article, I’ll share strategies for nurturing these important connections and keeping your “big fish” clients engaged and satisfied. […]

Bring Them Flowers: Mastering Your First Client Meeting and Beyond

By: Kumar Dattatreyan In our previous article, *Who’s Your MVP?*, we explored how understanding and matching your salespeople’s personalities to your clients can secure those big fish deals. Today, we’re going to take it a step further and discuss how to prepare for that crucial first face-to-face meeting and the art of negotiation, ensuring you […]

Who’s Your Most Valuable Salesperson (MVP)?

The three Sales Person Personas

By: Kumar Dattateryan Our previous discussion covered the critical first step of making a positive first impression with your prospective “big fish” clients. Today, we’re going to delve deeper into understanding the personalities of your salespeople and how to align them strategically with your target clients. This approach ensures that you catch the big fish […]

Angling for Growth: Tactics to Help You Land the Client of Your Dreams

Our previous post discussed the importance of learning about your big fish and preparing for that initial contact. Now that you’ve done your research and identified your target, it’s time to make your move. Your first impression is critical, setting the tone for your future relationship with this potential client. They need to feel confident […]